One of the main arguments for postmodernism comes from the philosopher
Lyotard who states that postmodernism is “incredulity towards metanarratives”,
we can analyse the reliability of this quote by applying it to media texts that
could be defined as being postmodern. For example, Zeitgeist is clearly a
postmodern text; it clearly contains elements of intertextuality, bricolage,
flattening of effect, simulacra, and hyper reality. In particular within zeitgeist
there is a scene where clips of Dick Cheney, Rudy Giuliani, and George Bush’s
speeches are strung together where they are talking about terrorism to show how
this threat is being forced upon us, a comical soundtrack is played over the
top of this bricolage of speeches which almost exaggerates the idea that this
is all a joke, this directly applies to what Lyotard states about postmodernism
and it is clear that this primary feature is present within this text.
Baudrillard states that “We live in a world where there is more and more information
and less and less meaning.” this supports Lyotard’s statement, particularly
when applied to Zeitgeist. Zeitgeist is a bricolage of news clips, images, and quotes,
it is clear that within a media saturated world it is difficult to find a
(true) meaning behind what we see within the media, zeitgeist expresses the
idea that terrorism has been “hypnotically repeated” to the public to generate
an automatic idea of fear whenever someone is to repeat the word terrorism,
this shows that we are having information almost thrown at us, yet we have no
meaning or understanding of our own to gain any meaning to the information we receive,
we just simply believe what we are told as a hyper reality is generated for us
by the media. Chomsky believes that postmodernism is too vague, he poses the
rhetorical question “what do they explain that wasn’t already obvious?” this
could be applied to Zeitgeist, implying that Peter Joseph had no intention of
creating a postmodern text, instead he just had the intention of constructing a
text compiled of information and ‘facts’ to present to an audience making this
text an agitprop which is a postmodern idea, this means that Zeitgeist can be
applied to a variety of different postmodern ideas and theories implying that
it could have always had the intention to be a postmodern text. It is clear
that Peter Joseph has made Zeitgeist as a means to spread this propaganda
meaning that this text is an agitprop, something that can be a defining feature
of a postmodern text.
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